For many women all over the world, makeup is how the day begins. It becomes the topic of girl-talk at lunches, in magazines, on social media and in social gatherings. It’s a mainstay in the daily self-care regimen of many. This cosmetics edipemic is a multi-billion dollar industry that is driven by the ever-present desire for women to mask their flaws, boost their more striking attributes and enhance their self-confidence. The beauty industry has been booming for many decades. If trends continue in the direction they are headed now, the beauty industry will eat up an even bigger block of the self-care market. Alongside the movement for greener ideals, organic food, more fair trade practices and less animal cruelty is the drive for cleaner make up options. As more consumers demand more for their food options, they are being more cognizant of what they’re applying to their skin. Luckily, along with women’s desire to acquire the newest illuminator is their desire to get healthy. At a high rate, more and more women and considering the correlation between cosmetics and skin health. Ultimately, organic makeup is a healthy choice, as the skin is the largest organ in the body; acting as a sponge for all that it encounters. Improved Skin Health Conventional foundations, concealers and powders often have a petroleum base. To preserve their color and texture, they also contain many chemicals, toxins and parabens. While these ingredients make for a product that will sit on a shelf for years to come, they are not health-promoting. In many cases, these contaminants can actually cause, prolong or exacerbate skin conditions like dermatitis, eczema, acne, dryness, redness, hyperpigmentation and irritation. On the contrary, foundations with pure ingredients can actually help heal and moisturize the skin. As you swap out your generic skin care to organic options, you may notice some immediate improvements including less eye irritation and decreased inflammation on your facial skin. With time, you can expect your skin to improve in texture and appearance. If you are dealing with any prominent skin issues, you can seek specific organic foundations, concealers, etc. to help tackle whatever problem you face. Nowadays, there are even specific concealers that help balance out redness with naturally occuring green pigment (from sea greens like spirulina & chlorella). It may sound like clown make-up, but it’s just the science behind color correction. This idea just goes to show that you don’t need chemical-laden products to effectively cover up your skin in a beautiful way. In a less noticeable way, having healthier skin will improve your body’s internal purification system as a whole. This means your system will be more effective at detoxifying chemicals and impurities out of your system. Switching to organic makeup products is best coupled with using skin care (cleansers & moisturizers) that are organic as well. Prevention of Premature Aging Premature aging of the sun is caused by many different components. Excessive sun damage, exposure to toxins and contact with chemicals can all expedite how quickly your skin ages. Organic makeup contains a mineral base, which naturally acts as a sunscreen. In addition to this SPF, organic makeup provides a nourishing barrier between your skin and the outside world. Not only does this keep the questionable pollutants out of contact with your pore, but it nourishes and builds the immunity of your skin in the process. While aging is inevitable for everyone, makeup wearers can make a smarter choice and avoid unsightly aging by simply choosing a cleaner makeup. While organic can be more expensive than conventional makeup, it’s a small price to pay for the bountiful benefits that wearing non toxic makeup provides you. Plus, you get to experience the glow you give off after applying some of nature’s most nourishing ingredients to your face. Eco-Friendly The lifespan and sustainability of our planet is a hot topic in current times, with subjects like global warming and glacial melt becoming all too real. The impact is already palpable to many scientists and the implications are big. If this is on your scope of priorities to consider, then reducing your carbon footprint is something to be mindful of. One way that you can reduce your carbon footprint is to support vegan, organic and fair trade practices. These practices are more sustainable than their alternatives. Supporting organic beauty brands is a way that you can vote with your dollar. The products you buy and the brands you support are either going to help or hinder their growth, no matter how seemingly trivial your purchases may seem. For pregnant mothers to be, organic beauty goes a whole layer deeper (pun intended). It’s worth remembering that that you absorb into your body is transmitted to your baby. A baby’s immune system is weak and under developed, thus, he or she does not have the ability to detoxify and filter out impurities like an adult’s body does. Conclusion If you’ve been contemplating dumping out your cosmetic bag and switching over to organic beauty products, there’s no time like the present. Purchasing organic makeup provides far reaching benefits that go beyond your face. As we look into the future, it’s becoming increasingly apparent that renewable energy is the best way to sustain our well being and vitality as a human race. The sad truth is that most generic makeup ingredients are full of lead, aluminum and petroleum, all of which require elaborate mining protocols. Furthermore, these mines are built in places that require much of the Amazonian rainforest to be stripped away and flattened. There is a better solution that is better for you and better for the earth. When you purchase from a company that values organic ingredients, you are contributing to the greater good. Your money spent is a small investment towards supporting the minds behind these forward-thinking brands, the organic farmers that cultivated the ingredients, the fair-trade laborers that made those products as well as the people assisting in their distribution. All it takes is a small group of people making altruistic decision like this to change the world. Helen Sanders is chief editor at Health Ambition. Their goal is to provide easy-to-understand health and nutrition advice that makes a real impact.